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There are essentially two audiences for which you may be writing when carrying your message to the public: journalists and the public at large. When writing for journalists, the main goal is to give reporters as much straightforward, compelling information as possible in a simple, easy-to-use format. This may take the form of a press advisory, release, pitch letter, or other background document. The second type of writing that you may find yourself doing directly targets the news-reading public. This type of writing most often take the form of an opinion piece or letter to the editor. Both types of writing are detailed in this media guide.

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