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How to Make It Happen
Types of Media
When reaching out to the media, do not limit yourself to the obvious. Consider all the different types of outlets available to you:

  • Papers - dailies, weeklies, papers that have specific target audiences
  • Magazines - weekly, bi-monthly, monthly, features or news, etc.
  • Radio- local or national news programs and talk shows
  • Television - morning, noon and evening news magazine or other feature show, local or cable talk shows
  • Wire services - state and regional services
  • Newsletters
  • On-line publications - ABC.com, MSNBC.com, etc.

Environmental Media Services
1320 18th Street, NW, Suite 500
Washington, DC 20036
(202) 463-6670
ems@ems.org

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