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CREATIVE ALTERNATIVES
Talk Radio

"Talk radio is the town meeting of our time. It is potentially the most democratic and interactive medium we have."
- Mark Sommer, Journalist, Director, Mainstream Media Project

According to the Radio Advertising Bureau, "Americans average about three hours of radio listening per day. Two out of three Americans are listening to the radio during prime time, and radio is the first morning news source for most people." Nearly half of all American adults now listen to talk radio for at least an hour a week and many name it as their principal source of political information (Pew Center for Civic Journalism).

Conservatives have long recognized radio as a powerful method of reaching Americans, and have developed targeted, strategic efforts to market their messages within this medium. For example, 20 million Americans listen to conservative talk show host Rush Limbaugh daily (World Press Review, June 1995).

Talk radio can not be relied upon for factual accuracy. Often, talk show hosts intentionally misrepresent the facts and offer their own spin on the news. But there is no better venue for you to support particular policies, refute common fallacies, advance overall ideas, or, most importantly, educate and inspire citizens to take action. Research has shown that the listening audience for this medium is "remarkably nonideological," and in fact, often tunes in just to hear a diversity of opinion. Those who typically call in are ten times more likely to claim an (usually conservative) ideological identity. It is for this reason that your voices and new ideas are of such critical importance.

Citizen activists can get involved in talk radio by calling in to talk programs, or appearing as guests. The beginner's tips below are designed specifically for call-ins, but will make any foray into talk radio as easy and as effective as your letters to policy makers.

Back to Talk Radio.

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