A successful plan must also take into account your group's strengths and weaknesses. You cannot reasonably expect your media strategy to be effective if you don't effectively take into account your goals and resources. The planning process need not take forever. But, you need to think before you act. Time spent brainstorming and analyzing options with others in your group should result in less work during the heat of the campaign - more coverage at the end of it.
To choose the best approach for your organization, fill in the answers to these questions:
...or, continue on to