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The Tutorial: Step 1
The Great Media Debate: Public policy and the role of mass media

Media campaigns are one means to a greater end. Whether you are a grassroots organizer, lobbyist, writer, researcher or analyst, your overriding goal is to influence public policy. Effective communication with the media can help you gauge public opinion, educate the public, motivate people to take action and, ultimately, convince policy-makers to listen to you.

But what role does the media fulfill in public policy formation? Where does your organization fit into the equation? Find out more about The Great Media Debate.

Go on to Step 2.


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