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Writing Releases

Releases should be sent to:

  • Beat reporters who cover your issue, e.g. environment, education, etc.
  • Assignment editors at television or radio stations.
  • Radio and TV producers or bookers who schedule for shows that may cover your issue
  • In the case of a release that follows a press event, the release should be sent out to the same list of reporters who received the advisory. You may also want to add others if new angles develop.
  • You should also include the release in press kits handed out at your media event or mailed to journalists who express interest.
  • More on where and how to send releases
Back to Writing for the press.

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