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CREATIVE ALTERNATIVES
PSAs

Public service advertisements (sometimes call public service announcements) or PSAs are effective ways of using free space to raise public awareness around an issue, recruit volunteers or inform the public about an upcoming event. PSAs are messages "in the public interest" run for nonprofit organizations about programs and services that will benefit a community.

Public service advertisements for print and broadcast, banners on the Internet, and donated billboards are all examples of media partnerships that your organization can pursue with local media outlets.

This information is provided courtesy of Communications Consortium Media Center.

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Environmental Media Services
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Washington, DC 20036
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ems@ems.org

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