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A lot of people believe that the best media outreach is a press conference. But there are several ways to place your story or get your message out. This section provides you with the low-down on different types of events or outreach and helps you decide when it's best for you to use them. You will also find documents to help you plan and execute your events, tips on choosing the best spokespeople, assembling press materials and pitching reporters your story ideas.

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