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RESEARCH
Public Opinion Research

The five "W's"
Types of research
Who uses focus groups
Sources of opinion research
Read what some experts say

Public opinion research helps answer the five "W's"

  • To whom are the media and public least/most likely to listen? Choosing your spokesperson
  • What are the issues that concern them and the positions you should take to sway them toward your side? (Click to Messaging)
  • When are they likely to be most influenced or motivated to act?
  • Where is your audience and how do they get their information? (Click to Audiences)
  • Why do they like, dislike or remain uncertain about specific issues or organizations?

Back to Public Opinion Research.


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