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Public Opinion Research

The five "W's"
Types of research
Who uses focus groups
Sources of opinion research
Read what some experts say

Public opinion research helps answer the five "W's"

  • To whom are the media and public least/most likely to listen? Choosing your spokesperson
  • What are the issues that concern them and the positions you should take to sway them toward your side? (Click to Messaging)
  • When are they likely to be most influenced or motivated to act?
  • Where is your audience and how do they get their information? (Click to Audiences)
  • Why do they like, dislike or remain uncertain about specific issues or organizations?

Back to Public Opinion Research.

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