Planning a Press Event
Generally, since press events are focused on breaking news, they should begin either at 9 am or 10 am. If you schedule an event earlier than 9 am or later than 11 am, you risk losing several outlets due to deadlines, conflicting news stories or simply because reporter don't like to attend early morning events. (They tend to work late). Try to limit the speakers to a total of 20 minutes (maximum), allowing reporters enough time to ask questions about what interests them most. Once the event runs over an hour or so, reporters will start to leave in large numbers, but expect them to leave at any time during the event.
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