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WRITING FOR THE MEDIA
Pitch Letters

A pitch letter is necessary if you are planning to mail or fax information to journalists or editors encouraging them to write about your issue. A letter is different from a release, and should address the journalist directly. If you're not sure which reporter would most likely be interested in your story, call the newspaper's metro desk and ask. It's best to address your pitch letter to a specific reporter.

Remember that this letter may be replacing your phone pitch, so it is important to illustrate the newsworthiness of your issue and why you think a media outlet's readers or viewers will be interested.

Below are several examples:

  • Reporters fired for reporting
  • International meeting on toxic chemicals

    Also you might want to read about the following related topics:

  • Press Releases vs. Press Letters
  • Editorial Boards

    Back to Writing for the Press.


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