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PRESS EVENTS
Press Packets

Layout

You want to make sure that the most important or compelling piece of information (the release, for example) is in the spot where the reporter will look first upon opening the packet - the right-hand side. Supporting articles should always be placed toward the back of the packet, behind other background materials. Make sure that contact or biographical information is near the front. Also make sure that your card in included in the packet. If you mail or courier the packet, include a note reminding the reporter of the request for information and offering to help set up interviews, etc.

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