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PRESS EVENTS
Press Packets

Outreach to Broadcast Media

If you are trying to generate local TV coverage, think in terms of pictures that support your words. How can your story be told on TV? If you are having a press event, pay particular attention to the background set-up. Include in your press packet specific places and times that camera crews can shoot, information for on-site interviews, notable actions by local people and, if available, b-roll or other background footage that camera operators can use for the story. B-roll should be no more than 3-5 minutes in Beta format (appropriate for T.V. use).

Tips on TV interviews.

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Environmental Media Services
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ems@ems.org

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