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How to Make It Happen
Media Lists
Categories

Your media list should be divided into categories so that you can properly target an area, type of reporter, or type of outlet. Following is a description of recommended categories:

Type of Outlet/Formats. There a several different kinds of news outlets, but these are some of the most common:

  • News (Wire) Service
  • Newspaper Syndicate (companies that represent several regional/local papers)
  • Daily Newspapers
  • Weekly Newspapers
  • Magazines/Monthlies
  • Newsletters
  • Local Television Station
  • Television Shows
  • On-line
  • Local Radio Station
  • Radio Shows
You may also want to divide along the lines of what types of news they cover or the format they use, regional or local.

Back to Media Lists.


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