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PRESS EVENTS
Talking to Reporters,
Making Your Pitch

Leaving messages

Reporters are hardly ever at their desks - although your chances are best in the morning. Don't hesitate to leave brief messages for reporters outlining your pitch. You can do this more than once, but try not to leave more than two messages. Try to keep your pitch very short, ask them to call, offer to fax info, and say that you will call back. If you wait until you get every single reporter on the phone before giving your pitch, you may face an empty press event.

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