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Talking to Reporters,
Making Your Pitch

Finding the right reporter

Reporters change beats all the time, or you may not know which reporter is most appropriate for your story. Don't hesitate to call the bureau chief or assignment editor, or even the switchboard and ask questions. Simply tell the person, "I'm calling with information on a story about XX, do you know which reporter I should talk to?", or if you know what type of reporter to contact, but do not have a name, you can call the switchboard and say something like, "I have a health and medicine related story, do you know who covers that issue?"

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