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SUCCESSFUL INTERVIEWING
After the Interview

Write a note to the person who interviewed you, thanking them for their time and attention. Regardless of how the story comes out, you want them to know you appreciate the opportunity to talk about your campaign/issue.

Review the coverage

The best way to get better at interviewing is to review your performance and then make a list of what you'll do better or differently next time.

Ask yourself:

  • Were you on message?
  • Did you get your main points across in a concise and easy to understand way?
  • Did your opponents make any compelling arguments for which you will need to construct a good counterpoint in the future?
  • Was the piece in any way inaccurate or unfair?
If the story is inaccurate or unfair...

If a story comes out with factual mistakes or misquotes, do not call up screaming at a reporter. Instead, calmly point out the mistake and ask for a correction. Consider contacting the editor or news director. Going over a reporter's head is a serious step and should only happen when a major mistake has been made and the reporter refuses to acknowledge his/her responsibility for the miscommunication. If you go over a reporter's head without first speaking with him/her, you will sour whatever relationship you have with that reporter, and it can come back to haunt you.

Back to Successful Interviewing.


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