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Types of Media Events


Media breakfasts provide a great opportunity to bring environmentalists together with groups of journalists for candid, free-wheeling presentations and question-and-answer backgrounders. These have proven to be priceless opportunities for environmentalists to interest and educate key journalists on their issues. It also enables environmentalists to develop ongoing relationships with these journalists and establishes them as sources for future stories. They are not aimed at same-day news coverage. These are particularly good in large markets with several national and regional reporters, such as Washington, DC, that also have early deadlines.

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