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WRITING FOR THE MEDIA
Editorial Boards

What to bring

Background materials that you typically place in a press kit, such as fact sheets, statements, sign-on letters, past (relevant) releases, names and numbers of people to contact for information, etc.

Who to bring

You may want to take this opportunity to bring other experts with you to the meeting. Keep the number limited - no more than three (max!). Having more than one representative there can help ensure that your organization or issue is properly represented, and may reassure the editors that they are receiving the best information available.

Experts from outside the environmental community who share some of your views on the issue at hand can help lend credibility. Looking beyond the ususal suspects raises the credibility of the message. If an environmental leader is able to bring an unlikely ally, such as an economist or a politician, it can help their case considerably.

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