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CREATIVE ALTERNATIVES

There are several ways to get your messages to the public and the media.

Traditional methods like media advisories and press releases are only some of the methods.

This guide outlines several interesting and creative ways for you to communicate to a broad audience, while still keeping your costs low.

Columnists and feature writers are two types of journalists that many media professionals over look. PSAs and advertisements are interesting and effective for reaching the public, and encouraging action. Talk radio shows provide the perfect forum for you to reach grassroots listeners.

These communications tactics can help a great deal in getting your message out.

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Environmental Media Services
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ems@ems.org

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