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WRITING FOR THE MEDIA
Sample Media Advisories

  • Media Advisory Sample #1: WTO Ruling on Sea Turtles

  • Media Advisory Sample #2: WTO Trade/Environment Policies Under Scrutiny

  • Media Advisory Sample #3: Why Oprah's Fight For Free Speech Can't Lose

  • Media Advisory Sample #4: Kyoto Climate Treaty Impact on Jobs, Trade, and Technology

  • Media Advisory Sample #5: 100+ Nations to Negotiate Global Treaty to Control World's Most Dangerous Chemicals


    Media Advisory Sample #1

    Media Advisory for Monday, April 6, 1998

    CONTACT: Name and phone

    World Trade Organization Set to Rule Against U.S. Environmental Law Next Week

    "Dangerous Precedent" on Sea Turtles Threatens U.S. Endangered Species Laws and New Climate Treaty

    Environmental leaders will decry a new ruling from the World Trade Organization(WTO), that undermines a U.S. law protecting endangered sea turtles. They will also address the United States' inaction on this issue.

    WHEN: Monday, April 6, 10:00 a.m.

    WHERE: National Press Club, First Amendment Lounge

    The WTO is expected to hand down a formal ruling next week undermining a U.S. law, which requires that shrimp imported into this country be caught with nets that provide an "escape hatch" for globally threatened turtles.

    The WTO (based on a complaint from India, Malaysia, Pakistan and Thailand) is expected to rule that this law constitutes an illegal restraint of trade - despite a supposed exception for environmental regulations written into the WTO rules under the General Agreement on Tariffs and Trade (GATT).

    There is no legal, economic or environmental justification for this ruling - a precedent that threatens several of the most important U.S. environmental laws, including endangered species protection and even the proposed new global warming treaty.

    WHO:

    • Dr. Deborah Crouse, Senior Conservation Scientist
    • Tim Eichenberg, program counsel, Center for Marine Conservation
    • Bill Snape, legal director, Defenders of Wildlife
    • David Schorr, senior program officer, World Wildlife Fund
    • John Audley, program coordinator for trade and the environment, National Wildlife Federation
    • Brennan Van Dyke, director, trade and environment program, Center for International Environmental Law

    NOTE: Broadcast quality video of sea turtles will be available.


    Media Advisory Sample #2

    Media Advisory for: Wednesday, May 13 9:00 a.m. Eastern Time

    Contacts: Name and phone

    Press Breakfast/Telephone Briefing

    WTO Trade/Environment Policies Under Scrutiny On Eve of Ministerial Talks in Geneva

    Trade Experts to Analyze Recent WTO Ruling Against Turtle Protection Law;
    U.S. Fails to Appeal Decision

    A World Trade Organization (WTO) panel recently struck down a U.S. law that protects endangered sea turtles from drowning in shrimp nets. The environmental community has sharply criticized this ruling, calling it the latest in a string of arbitrary and environmentally destructive WTO decisions that threaten both the environment and public support for international free trade.

    Environmentalists charge that the Administration has been unwilling to battle within the WTO on behalf of environmental laws, despite concrete commitments to addressing environmental issues at the WTO's founding in 1994.

    Trade experts from leading environmental groups will analyze the complex WTO ruling and the tepid response of the Clinton Administration, which has not even taken the minimal step of filing an appeal. The environmentalists also will preview the upcoming WTO Ministerial meeting in Geneva, May 18-20, and are urging the U.S. to protest WTO procedures and demand a special international trade meeting on the environment.

    The weak official response potentially puts other U.S. laws at risk, including environmental laws such as the Endangered Species Act and the Magnuson Act..

    SPEAKERS:

    • Dan Seligman, trade specialist, Sierra Club
    • John Audley, program coordinator for trade and the environment, National Wildlife Federation
    • David Schorr, senior program officer, World Wildlife Fund
    WHEN: Wednesday, May 13, 9:00 a.m.

    WHERE: Old Ebbitt Grill, 675 15th Street, NW (between F and G Streets)

    BY PHONE: 1-800-937-6563, passcode "WTO/Turtle" and "Q101."

    Reporters can be called at home or work to be linked toll-free to the teleconference. Please call the contact listed above if this is what you prefer.

    - A Continental Breakfast Will Be Served -


    Media Advisory Sample #3

    Press Advisory For: 11 a.m. Jan. 20, 1998

    Contact: Name and phone

    J.W. Marriott/ Capitol Ballroom

    **Press Phone-In Available

    Mad Cows and a Texas Beef:
    Why Oprah's Fight For Free Speech Can't Lose

    Test Case of "Veggie Hate Crime" Laws Comes to Trial

    As jury selection begins Tuesday in the case of the Texas Cattlemen v. Oprah Winfrey -- alleging that Oprah libeled the beef industry during a segment on Mad Cow disease in which she vowed to stop eating hamburgers -- the public may wonder: How can you libel a dead cow? And why did 13 states pass "food disparagement" laws that discourage public discussion of food safety issues? Unfortunately, reporters can't ask any of the principals involved in this case - they've all been muffled under a court-ordered gag rule. But a panel of experts assembled by EMS will answer these questions and more, as well as explain how a twist in the Texas law makes it tougher to win there than in any other state (AL, AR, CO, FL, ND, GA, ID, OK, SD, LA, MS, OH). Come hear:

    • Reginald James, Director, Southwest Regional Office, Consumer's Union, the attorney who helped draft the law under which Oprah is being sued.

    • John Stauber, Executive Director, Center for Media & Democracy, co-author of Mad Cow U.S.A.: Could the Nightmare Happen Here?

    • Ken Cook, President, Environmental Working Group, will address the chilling effect of food disparagement laws and how they can be harmful to the public health.

    • Elliot Mincberg, Legal Director, People for the American Way, an expert on First Amendment law.

    Also available to answer questions will be Erik Olson, a Senior Attorney at the Natural Resources Defense Council, who can discuss the truth behind the alar story that prompted 13 states to pass these unconstitutional laws.

    Reporters outside of Washington, D.C. (or who cannot personally attend for other reasons) are welcome to join the press conference by phone. Please call: 1-800-451-7724 code: V514

    Location: J.W. Marriott, 14th and Penn., Capitol Ballroom, Salon G


    Media Advisory Sample #4

    Media Advisory for: Wednesday, February 11

    Contacts: Name and phone

    ECONOMIC DISASTER OR ECONOMIC OPPORTUNITY?

    EXPERTS DEBATE KYOTO CLIMATE TREATY; IMPACT ON JOBS, TRADE, TECHNOLOGY, NATIONS

    Few topics have aroused more vehement disagreement than the consequences of the Kyoto climate treaty for the U.S. economy. Expert opinions range from economic catastrophe to high-tech bonanza, leaving little middle ground.

    Who's right? EMS and Resources for the Future cordially invite you to hear from all sides. Please join:

    • Dr. David Montgomery, vice president, Charles River Associates
    • Bill O'Keefe, former chairman, Global Climate Coalition and executive vice president, American Petroleum Institute
    • Dr. Nancy Kete, director of the climate, energy and pollution program, World Resources Institute
    • Dr. Joseph Romm, principal deputy assistant secretary for energy efficiency and renewable energy, U.S. Department of Energy

    Last October, the authors of a Charles River Associates study claimed that President Clinton's proposals for greenhouse gas emission cuts "... would be the single most expensive environmental protection measure ever adopted by the U.S. government." According to the study, stabilizing U.S. carbon emissions at 1990 levels would lower the GDP by $90 billion in 2010 (about 1%), would lower household incomes by $1,250, and would produce major job losses in the coal and auto industries.

    Environmentalists claim, in the words of energy expert Amory Lovins, that "Climate protection is actually a lucrative business opportunity disguised as an environmental problem." This viewpoint was bolstered in September by a DOE study finding that ambitious reduction targets could be met with minimal economic pain through the aggressive use of new energy technology. According to Stephen DeCanio, an economist at the University of California at Santa Barbara, "If anything, [the study] errs on the conservative side. It is very mainstream."

    Moderator for the debate will be Dr. Paul Portney, president of Resources for the Future.

    WHEN: Wednesday, February 11, 1998, 9:00 A.M.

    WHERE: National Press Club, First Amendment Lounge


    Media Advisory Sample #5

    ADVISORY FOR EMS PRESS BREAKFAST
    Thursday, June 4, 1998

    CONTACT: Name and phone

    100+ Nations to Negotiate Global Treaty to Control World's Most Dangerous Chemicals

    Representatives from 100-plus nations will gather in Montreal at the end of June to begin negotiations on a historic treaty aimed at phasing out and eliminating worldwide use and production of Persistent Organic Pollutants (POPs).

    This U.N. conference marks the first-ever effort to control a class of manmade toxic substances on a global basis. EMS invites you to join several of the nation's leading public health, scientific and governmental experts for an advance, on-the-record briefing on POPs and the upcoming Treaty Conference in Montreal.

    Persistent Organic Pollutants are highly toxic, with data linking them to instances of dysfunction of the immune and metabolic systems, neurological deficits, reproductive abnormalities and cancer. POPs are of global concern because they have the ability to travel due to wind, water and bioaccumulation in animals. Therefore, these highly toxic compounds are being reintroduced into countries -- like the U.S. -- where their use has been curtailed.

    Conference delegates in Montreal will confront complex political and policy issues, including costs of alternatives for developing countries and use of certain POPs, such as DDT, for malaria eradication and other critical public-health programs.

    WHEN: Thursday, June 4, 9:00 a.m.

    WHERE: The Old Ebbitt Grill, 675 15th Street, NW
    Downstairs in the Cabinet Room

    WHO:

    • Rafe Pomerance, Deputy Assistant Secretary of State for Environment, U.S. State Department
    • Lynn R. Goldman, M.D., Assistant Administrator, Office of Prevention, Pesticides and Toxic Substances, U.S. EPA
    • Dr. Peter Orris, MD, MPH, Director of the World Federation of Public Health Associations POPs Project
    • Jack Weinberg, Greenpeace International POPs Team Leader, and a representative of the POPs Network, a coalition of public health and environmental organizations

    A continental breakfast will be served

    Seating is limited - Call Name and Phone


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    Washington, DC 20036
    (202) 463-6670
    ems@ems.org

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